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§ 01 · About Shiok & Sorted

Origin and belief

We believe growth begins with understanding people.

Shiok & Sorted · Singapore-based, targeting clients globally.

§ 02 · Where it started

Where Shiok & Sorted came from.

Shiok & Sorted started with a simple idea: marketing works better when data understands humans.

That idea has grown. Companies can now analyse, create, automate and operate at a scale that would have sounded absurd a few years ago.

Technology alone still isn't the answer.

The companies that win won't be the ones using the most AI. They'll be the ones that know where AI belongs and where people matter more.

That's the company we're building.

§ 03 · Why it looks like this

Why we draw from everyday Singapore.

This site is drawn from streets we know: shophouse fronts, five-foot ways, kopitiam cups, painted signboards. Every drawing is original, made for Shiok & Sorted. None is traced from a photograph or copied from another artist.

Plate: a sketchbook, open on a shophouse that isn't finished yet.

  1. Ordinary life

    Good ideas come from noticing how people actually live and buy: the queue at the stall, the receipt sent on WhatsApp, the signboard you walk past every morning. We try to look at every business that closely.

  2. Local identity

    We're a Singapore company and we're happy to look like one. No skyline, no landmarks: the everyday places where business happens.

  3. Independent craft

    Shophouses were run by independent owners who knew their trade. That's the kind of business we like working with, and the kind we're trying to be.

  4. Clear thinking

    A shophouse elevation shows the whole building at once: signboard, door, back room. That's how we look at a business before we touch any part of it.

§ 04 · How it fits together

How the disciplines work together

  • Strategyworking withagents.
  • Creativityworking withdata.
  • Marketingworking withengineering.
  • Technologyworking aroundhumans.

All of it for one thing: growth.

§ 05 · What we bring

Four disciplines. One joined-up plan.

Human first, in that order

  1. Human behaviour

    Why people pay attention, trust, choose, buy and return.

  2. Creativity

    Turning strategy into ideas people notice.

  3. Data

    Knowing what's happening instead of assuming.

  4. AI

    Speed and reach for the humans doing the work.

§ 06 · Say hello

Tell us what's holding you back.

Tell us what's getting in the way.

Talk to a human